Don't predict future sales, but calculate conversion attribution. Use human behavioural facts to your advantage, by analysing what's really going on in the mind of your customers. This gives you the insight to strategically choose better automated mass marketing vehicles.
Your management team makes better business decisions with confidence.
Mainly in the area of the sales & marketing of business / consumer finance and logistic/operational improvement, using my simple formula:
Big Business Targets × Scalable Enterprise Technology × Fact-Based Continuous Improvement = Lasting Enterprise Success
I'm always eager to adopt the best media technology and innovative approaches in getting results for your business or enterprise, and help you and your colleagues adopt those winning technologies and approaches too.
With an Agile/Scrum, iterative and scientific method in Business Analytics of Online Marketing and Digital Strategy, I'm here to help your company out in getting and keeping customers to buy financial products.
As seen on Dutch TV, as heard on Dutch Radio, as read in several Dutch newspapers and magazines.
SBS6 Feiten en Fabels: Starters kunnen geen hypotheek krijgen?
Sp!ts Wonen - Vergroot je koopkansen anno 2013
NOS Radio 1 - Meer vraag naar Starterslening
Vastgoed Actueel - Oplossing voor de haperende woningmarkt
InFinance - Starterslening.nl blij met plannen minister
Algemeen Dagblad - Geld & Recht - Koophuis haalbaar met subsidie
Hart van Nederland
"Breakthroughs are never achieved alone but in co-operation with the best team"
MSc Econometrics & Management Science (graduated 2006)
Minor Quantitative Logistics and Operational Research
Master's Thesis: Commercials and Measurements
BSc Econometrie & Besliskunde (completed 2004)
Bachelor's Thesis: Movie Scheduling
Scientific articles on research related to my thesis has appeared in Elsevier and other academic journals:
Eliashberg, J., Hegie, Q., Ho, J., Huisman, D., Miller, S.J., Swami, S., Weinberg, C.B., Wierenga, B.
International Journal of Research in Marketing
volume 26, issue 2, year 2009, pp. 75 - 88
Pre-launch Prediction of Market Performance for Short Lifecycle Products Using Online Community Data
Divakaran, P.K.P., Palmer, A., Sondergaard, H.A., Matkovskyy, R.
Journal of Interactive Marketing
volume 38, issue , year 2017, pp. 12 - 28
De Baak Management Traineeship (2007)
5× Intensive 2-day courses in Management Development, Learning Methods, Teamwork / Group Leadership, Communicating & Presenting and Professional Excellence
Welten Wft Basis Bedrijfsvoering C & Wft Consumptief Krediet C (2015-2016)
Compulsory certification on consumer finance and consumer loans for professionals active in the Dutch Banking & Financial Services industry
"Stay curious and never refuse to stop learning"
Proudly serving society since 1995 and as a Business Professional since 2006.
Business intelligence analyst in online marketing of financial products and services
Management by scientific research and operational improvement
Improving revenue/sales and minimizing risk/costs by factual analysis of big data and tool assisted automated decision support systems
Also held positions in: corporate risk management, quantitative data analysis, assistant scientific research, dashboard / control panel programming, SEA/SEO expert, dating coaching, logistic services, computer game & web development, strategic marketing modelling
Small, mid-size and corporate clients industries: logistics services, building automation, real estate, mortgage / home financing, financial services, energy and utilities, art and culture, hardware sales, webshops / ecommerce, management services
Guest speaker and intern supervisor at colleges, universities and academic institutions (Erasmus University Rotterdam, Hogeschool INHOLLAND Rotterdam, Hogeschool Rotterdam, De Haagse Hogeschool)
Co-author of two educational books, writer of several academic columns and book reviewer
"Love your work!"
Visie Nederland – group of one hundred eleven (111) young professional leaders who shape the future of The Netherlands
ESE Alumni Association – group of senior positioned graduated academics with lots of grey - or no - hair (mentors)
RECNET / FAECTOR – econometric student association and young professional network
Inter Company Association (ICA) – company youth union of young professionals working at Dutch corporates (retired)
"In the end, it's the people that matter"
Dutch (native), English (good), German (intermediate)
Microsoft Office (Word, Excel, Outlook, Visio, Powerpoint, Exchange), Microsoft Windows Server, Google Apps, Eclipse IDE, Paint(.NET), Inkscape, Adobe Premiere, MySQL Workbench, FileZilla FTP Client/Server
IBM CPLEX Optimizer, GAMS, EViews, SPSS, R, SAS (CI Studio, Enterprise Guide, Enteprise Miner, Model Manager), Teradata SQL
SEA (Google AdWords, Microsoft BingAds, Facebook Ads, LinkedIn Ads, Google DoubleClick), SEO (Google Analytics, Adobe Marketing Cloud (Omniture), Google Webmastertools and proprietary custom made tools), OAuth 2.0
C#/.NET, SAP, MicroStrategy & other BI-software solutions
How to Choose Better
Corporates use Big Data and Predictive Analytics to make better decisions.
What strategy do you use to get the most results?
Upcoming book on how to use probability and chance to your favour.
Whether for personal or business success.
Hint: Looking for more great books for your professional library? Check out my reading list.
I've personally worked with, consulted for, or visited the following companies that employ econometricians. In short, these companies are within my positive referral network and I'd recommend these companies to you:
If you are looking for a good (educational) book to read or video to watch, I would suggest you to pick one of the following:
Connect on LinkedIn
No recruiters please!
Rotterdam area, Zuid-Holland, The Netherlands
Available for: Get back in touch, New business opportunities, Joint ventures, Employment positions, Research and project assignments, Speaking/presenting at events and conferences