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Successful retail marketing with customer journey analytics
Introduction
Who should read this book?
Who am I, where do I come from, and why you should read this
What you will learn and how to best learn and apply it
Chapter introduction
Part I: The Idea
What is a typical Customer Journey?
Components of a Customer Journey
Customers
Journeys
Phases
Steps
Experiences
Channels
Touchpoints
Activities & Events
Data sources
Customer Centric
Lean Startup
Marketing Mix
Life Cycles & Consumer Journeys
Probability & Statistics
Part II: The Execution
(Big) Data Model & Programs
Analysis
Modeling & Forecasting
Campaigns (Database Marketing)
Selecting & Targeting
Channels & Communication
Response eliciting
Conversion, Attribution & Metrics
Lead Generation
Keeping customers
Part III: The Mastery
Systemize / Automate
Monitoring (BI)
Education
Questions?
how to contact me
visit the expert forum
acknowlegdements
thanks for your time and interest!
Appendix
Recommended reading
Technology vendors
Find a consultant
Training courses
Book
»
Successful retail marketing with customer journey analytics
Contact the author
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Introduction
Table of Contents
Who should read this book?
Who am I, where do I come from, and why you should read this
What you will learn and how to best learn and apply it
Chapter introduction