Recommended reading
If you want to dive deeper into the topic of Successful Retail Marketing with Customer Journey Analytics, I can personally recommend the following books:
-
Bart van der Kooi - De Customer Journey in Kaart
(click to read my review of this book) -
Patrick Petersen - Handboek Conversie & Customer Journey Mapping
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Peter Verhoef, Edwin Kooge, Natasha Walk - Creating Value with Big Data Analytics
(click to read my review of this book) -
Mike Hoogveld - The excellent customer journey experience
(click to read my review of this book) -
Rob Luif - Customer Journey Optimalisatie
(click to read my review of this book)
Do you know of an unlisted book that would fit very well in this library? Please contact me to have it added to the recommended literature list.