• QuintusHegie.com
  • Successful retail marketing with customer journey analytics
  1. Introduction
    1. Who should read this book?
    2. Who am I, where do I come from, and why you should read this
    3. What you will learn and how to best learn and apply it
    4. Chapter introduction
  2. Part I: The Idea
    1. What is a typical Customer Journey?
    2. Components of a Customer Journey
      1. Customers
      2. Journeys
      3. Phases
      4. Steps
      5. Experiences
      6. Channels
      7. Touchpoints
      8. Activities & Events
      9. Data sources
    3. Customer Centric
    4. Lean Startup
    5. Marketing Mix
    6. Life Cycles & Consumer Journeys
    7. Probability & Statistics
  3. Part II: The Execution
    1. (Big) Data Model & Programs
    2. Analysis
    3. Modeling & Forecasting
    4. Campaigns (Database Marketing)
    5. Selecting & Targeting
    6. Channels & Communication
    7. Response eliciting
    8. Conversion, Attribution & Metrics
    9. Lead Generation
    10. Keeping customers
  4. Part III: The Mastery
    1. Systemize / Automate
    2. Monitoring (BI)
    3. Education
  5. Questions?
    1. how to contact me
    2. visit the expert forum
    3. acknowlegdements
    4. thanks for your time and interest!
  6. Appendix
    1. Recommended reading
    2. Technology vendors
    3. Find a consultant
    4. Training courses
 
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Introduction


Table of Contents

  1. Who should read this book?
  2. Who am I, where do I come from, and why you should read this
  3. What you will learn and how to best learn and apply it
  4. Chapter introduction
Next Previous

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